Campaign Management
Gain Complete Visibility Online and Offline
Consumers are interacting more and more with companies-and each other-both online and offline. Enterprise-level companies need a single view of marketing performance and consumer behavior to drive both online and offline campaign decisions. Enterprise Campaign Management (ECM) technology provides a comprehensive platform to enhance productivity and build better customer relationships.
Webtrends has formed a strategic partnership with a leading Enterprise Campaign Management vendor to deliver real-time web metrics to campaign management and planning solutions. By making valuable customer and prospect data available in a single view, marketers can report on key performance indicators, create active visitor segments and make real-time decisions about campaign adjustments and remarketing efforts.
You Searched for : "Campaign Management"
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| Webtrends and Track My Marketing Campaign Movement |
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Create customized Webtrends campaign IDs within Track My Marketing’s secure and efficient web-based management solution that will save you and your staff countless campaign management hours and improve information sharing within your organization.
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| Webtrends Email Retargeting with Responsys |
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With detailed segmentation based on individual website behavior from Webtrends Analytics, Responsys will apply business rules and campaign delivery offsets along with dynamic content to create the most sophisticated and relevant retargeting messages.
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